Hard Rock Digital and the Navajo Nation Gaming Enterprise (NNGE) will celebrate Hard Rock Sportsbook at Twin Arrows Navajo Casino Resort’s grand opening on July 8. The duo will hold a ribbon-cutting ceremony at 2PM in Flagstaff, Arizona.
Guests will be able to take advantage of giveaways and chances to win prizes that include a TV, Bonus Set and sports memorabilia.
Arizona baseball star Luis Gonzalez will also attend the grand opening celebration as the event’s headliner.
Hard Digital and the NNGE first began their partnership in February 2022 with the launch of Arizona mobile sports betting.
Navajo Gaming CEO Brian Parrish commented, "We are very pleased to take this next step forward in our partnership with the Hard Rock Sportsbook Team.
"Our two organizations continue to work seamlessly together in pursuit of NNGE being able to offer our guests outstanding products, values, services, and experiences with event wagering. We have a long-term relationship that's evolving and getting stronger every day."
Hard Rock Digital CEO Marlon Goldstein said the company is pleased to bring retail sports wagering to Arizona and described Navajo Gaming as an ideal partner.
Goldstein said, "We're excited to introduce our retail sports betting experience in Arizona and celebrate the grand opening of Hard Rock Sportsbook at Twin Arrows Navajo Casino Resort.
"Navajo Gaming has been an incredible partner and we're looking forward to continuing to grow our relationship."
The new sportsbook is located adjacent to the Twin Arrows' recently remodeled sports bar and restaurant, and is home to two betting windows, as well as eight kiosks.
Sportsbook guests will have access to a variety of play, including same-game parlays, head-to-head bets and play-by-play betting on pre-game, in-game and futures markets.
