Gaming Innovation Group (GiG) has announced that Bplay is now live in Mendoza, Argentina.
GiG is the online technology provider for Boldt Group’s Bplay and this launch adds to the growing presence of GIG-powered sites throughout the LatAm region.
GiG’s proprietary platform and sportsbook have contributed to Bplay’s growth in Argentina, multiplying gross gaming revenue by over four times in the 12 months between May 2022 and May 2023.
Locally recognized brand, Bplay is continuing to expand and grow throughout Argentina, now adding a fifth new jurisdiction to the current provinces of Buenos Aires, Santa Fe, Entre Ríos and the City of Buenos Aires.
David Bonnefous Saavedra, Commercial Director at GiG, said: “Our excellent relationship with the Boldt Group and the continuing expansion of our original deal, highlights the strength of our Platform, technology and managed services teams.
“We’ve positioned ourselves to be able to support our partner's growth aspirations, understanding where those opportunities are and ensuring we not only meet those expectations but exceed them. It is this ability to offer a localised and personalised service to a tier 1 operator like Bplay, that we believe places GIG as a market leader in the B2B space.”
José del Pino, Business Unit Manager of Grupo Boldt, said “Bplay continues to provide the best gaming experience for our clients in Latin America, leading not only in the launch of new licenses, incorporating new and great games and products, but also improving user satisfaction.”
