The KaFe Rocks Group, launched five years ago to shed light on the online gambling industry, is rebranding itself as Time2Play Media, reflecting its commitment to its flagship brand, Time2Play.com.
Time2Play Media Non-Executive Chairman Tim Tepass said, “This is a new chapter for the company. We have seen tremendous success from our Time2Play.com brand, and this commitment to our flagship brand will better align us with both our current and future strategic vision.
"Our new brand identity represents a fresh start and is indicative of the company’s evolution over the years. As Time2Play Media, our focus remains on delivering exceptional value to our users, partners, and employees as we continue to build upon our legacy of excellence.”
He added, “We undertook an extensive analysis of the company’s existing portfolio, values structure, and market positioning before considering this rebrand, and consequently, we are very excited to put our best foot forward as Time2Play Media, living and breathing our 'Play as One' value with our incredible teams who will bring this brand to life.
“We are confident that this new brand identity will help us achieve our long-term goals and reinforce our position as a leading, trusted name in the industry.”
Time2Play Media operates a portfolio of more than 35 websites across 10 languages, all emphasizing transparency and user protection, by leveraging partnerships with providers and offering ranking systems of fully licensed iGaming operators across the globe.
As part of its rebranding, Time2Play Media unveiled an updated corporate website, which will serve as the new online hub for the brand’s company updates, career opportunities and partnership prospects.
Time2Play advocates for responsible gaming and user safety. It partners with Gamban, a tool designed to overcome gambling addiction.