BetMGM, the joint venture between MGM Resorts International and GVC Holdings, is launching a new advertising campaign featuring Jamie Foxx.
Foxx will star in a mix of "traditional and social media advertisements" as part of BetMGM's new The King of Sportsbooks campaign.
BetMGM CMO Matt Prevost said: "Jamie is an exceptional talent and we're proud to have him partner with us on our new campaign for BetMGM.
"The King of Sportsbooks campaign is the next step in the evolution of the BetMGM brand and Jamie brings a unique ability to tell our story in an incredibly creative and entertaining way.
"BetMGM exists at the intersection of sports and entertainment and Jamie fits this positioning perfectly; we couldn't be more excited to welcome him to the BetMGM family."
