David Salcfas named General Manager of Hard Rock Hotel New York

June 21, 2023
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He previously worked in several different roles for Marriott International on the East Coast.

Hard Rock Hotel New York has appointed David Salcfas as its General Manager.

Salcfas joined the Hard Rock Hotel New York after working for Marriott International, where, as an executive committee member, he oversaw 16 hotels and five brands. He worked 23 positions with the company, across sales, catering, events, marketing and operations in the Eastern Region, including postings at the Ritz-Carlton New York, Central Park and the New York Marriott Marquis.

Jon Lucas, Hard Rock International COO, said, “We look forward to seeing David further the invaluable contributions made by the Hotel in their first year of opening and strengthening our profound commitment to create a positive impact in the communities where we do business.”

Located in the heart of Midtown Manhattan, the Hard Rock Hotel New York graces the skyline at 159 West 48th Street. The hotel features 446 guest rooms and specialty suites, including the two-floor Rockstar Suite, complete with a private, 1,600-square-foot terrace and floor-to-ceiling windows. The hotel also features a memorabilia collection honoring musicians from and inspired by New York City.

The hotel’s event space, The Venue on Music Row, hosts concerts and interviews.

Salcfas, who has a family of six and enjoys island getaways and leisurely bike rides through the park, describes himself as a devoted music fan.

Salcfas said, “I've been a lifelong fan of the Hard Rock brand, and I look forward to delivering bespoke experiences and engaging service for our guests.”

He added, “I've always had deep business connections where I've served, and I look forward to uplifting and investing in the vibrant ecosystem to which we belong.”

Hard Rock International has venues in more than 70 countries spanning 290 locations including owned/licensed or managed Hotels, Casinos, Rock Shops, Live Performance Venues and Cafes. In 2020, Hard Rock International launched a joint venture called Hard Rock Digital, which is an online sportsbook, retail sportsbook and internet gaming platform.


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