Pragmatic Play extends digital LatAm footprint through Betara partnership

June 7, 2023
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The deal will give Peruvian players access to slot, live casino and virtual sports content.

Supplier Pragmatic Play has partnered with Peruvian operator Betara. The two will collaborate to bring players throughout the region access to virtual sports content that includes 3D renderings of live football, greyhound racing and horseracing.

Under the terms of the multi-vertical agreement, Pragmatic Play slots and live casino content will also be available to players on Betara’s platform.

Betara is the latest LatAm operator to team up with Pragmatic Play. Players throughout the region will have access to a vast portfolio of titles, including Gates of Olympus, Sugar Rush, The Knight King and Big Bass – Keeping it Reel. The operator’s player base can also utilize live casino games like Mega Wheel and Sweet Bonanza Candyland.

Pragmatic Play VP of Latin American Operations Victor Arias commented, “We’re thrilled to take all three Pragmatic Play verticals to new audiences in Peru with our latest partner, Betara.

“The strength in our content is crucial in continuing this upwards trajectory as we continuously expand across LatAm.”

Pragmatic Play delivers virtual sports, live casino and bingo games to players through its multi-product portfolio. Players can access these titles through a single API.

The company currently produces up to eight new online slot titles monthly.

Betara Marketing Manager Daniel Vargas Aguilar described the partnership as a mutual win for both the company and for players.

He said, “We are delighted to welcome Pragmatic Play’s vast multi-vertical array to our platform as we cement our standing in delivering the highest quality online casino experiences to the Peruvian market.

“We anticipate a fantastic reaction from our audience to this new content with Pragmatic Play’s portfolio that has proven a hit with players worldwide.”


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