SportsGrid, in partnership with the American Gaming Association (AGA), has committed its multimedia content platform to support the AGA’s Responsible Marketing Code for Sports Wagering.
The company’s latest move follows a recently announced collaboration between the two organizations regarding the Have A Game Plan, Bet Responsibly campaign.
The AGA’s code, “reflects the industry's responsibility standards and practices in sports betting advertising messaging to the public.”
SportsGrid COO Adam Kaplan commented, "The AGA's responsible marketing code sets important standards for the industry to embrace, and SportsGrid is pleased to endorse this initiative.
"SportsGrid's management is committed to supporting the Code across the marketing and advertising of sports wagering on the company's multimedia platform to promote sound individual decision-making by consumers."
The AGA first launched the campaign in 2019 and published its first Responsible Marketing Code for Sports Wagering the same year. Have A Game Plan was designed with four simple concepts in mind, including sticking to a budget, keeping the entertainment social and for adults, knowing the odds and playing with legal, regulated operators.
Association members developed the code to, “set the industry standard for traditional and digital marketing and advertising of sports wagering where consumers are encouraged to place real money wagers.”
AGA SVP Casey Clark said, "It's incumbent upon all stakeholders involved in the marketing of sports wagering –including sportsbooks, media, leagues and teams, and more – to put responsibility first.
"Importantly, leaders like SportsGrid from across the sports betting ecosystem are sharing in these commitments and helping to raise the bar on responsible advertising."
