Ontario: Rivalry releases esports betting mobile app

May 31, 2023
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This is part of its strategic plan to reach Millennial and Gen Z players.

Esports betting operator Rivalry has launched its esports mobile betting app in the Canadian province of Ontario. Players throughout the region will have access to platform titles like Counter-Strike: Global Offensive, League of Legends, Dota 2, Call of Duty: Mobile, Free Fire and Mobile Legends: Bang Bang.

Canadian sports betting fans can now place wagers on traditional sporting events like basketball, soccer and football.

Company Founder and CEO Steven Salz commented, “Mobile betting is a significant addition for our Ontario operations, and core audience of Millennial and Gen Z consumers that prefer the flexibility of betting on their phones.

“Launching a mobile app adds an important layer of accessibility to our product, increasing our addressable market in Ontario, and allowing us to bring esports betting to more customers in the region and ultimately grow the category.” 

Salz went on to explain Rivalry’s motivation for focusing on a younger demographic.

He concluded by saying, “We are engaging a demographic with unique consumption habits and betting preferences. This is a generation that expects more from the products, entertainment, and brands they consume, and we’ve customized our online betting experience to match that.

“Our differentiated user experience continues to act as a catalyst for our company, and we’re excited to bring this offering to the palm of our customers’ hands.”

Rivalry recently launched its interactive casino platform, Casino.exe, which is home to the company’s current and future titles. The platform features four new titles, including Penalty Shootout, Bomb Squad, Wheel of Time and Courier Sweeper.

Casino.exe was designed as a virtual interface that allows users to access titles from Rivalry’s third-party casino titles within an interactive online space.

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