Betsson, online sports betting and casino operator, has announced a partnership with Racing Club de Avellaneda (Racing Club), a professional soccer club based in Buenos Aires. Betsson’s logo will adorn the upper back of both men’s and women’s First Division uniforms for all upcoming games.
Victor Blanco, President of Racing Club, and Maximiliano Bellio, the Country Manager Argentina of Betsson Group, jointly announced the alliance at a recent press conference, where they shared that both Betsson and Racing Club have come together over the “passion for football and fair play.”
CEO of Betsson Group, Jesper Svensson, is looking forward to an opportunity to expand within Argentina’s market. He said, “We are excited to start this journey with one of the most popular teams in Argentina. The club’s history, its loyal fanbase, and the enormous potential of its squad made them the perfect team for us to support.”
Blanco added, “Once again, we confirm the relevance of Racing Club as a brand. It fills us with pride that a prestigious company like Betsson has chosen us as a platform to further enhance their brand promotion. Racing Club ensures extensive reach and visibility for some of most influential brands in Latin America.”
Before this partnership, Betsson had already seen a 23% increase in year-on-year revenue in the Latin America region, according to its Q1 report posted last month.
Betsson’s Chief Commercial Director, Ronni Hartvig, said, “Racing Club plays a significant role in the local league and in international cups, delivering a solid brand exposure for Betsson, locally, across the LatAm region and even more.
"We are excited about the opportunities it will bring, and we are thrilled to provide Racing fans with an unforgettable experience.”
