Founded in 2022 by Joey Levy and Jake Paul, Betr is the world's first 'microbetting' app. And Betr has now officially launched its real-money gaming product in Massachusetts; its second real-money state. Betr's plans to launch its real-money gaming product in additional states over the coming months.
As part of the Massachusetts launch, Betr is also soft launching its Scripts product, which combines the speed of a microbet with the long odds of a parlay.
Prior to Massachusetts, Betr launched in Ohio in January 2023 and it set a record in US sports betting for the fastest launch, from founding the company to getting a fully licensed and regulated real-money betting product.
In total, 20% of Ohio’s media users have since moved on to use its real-money gaming product.
This week, the company also announced the acquisition of the Chameleon betting platform from FansUnite.
Founder and CEO Joey Levy said, "We are thrilled to launch Betr Betting in Massachusetts, home of some of the world's greatest sports franchises and fans. We will be just the seventh operator to enter the state, only trailing FanDuel, DraftKings, BetMGM, Caesars, WynnBet and Barstool to market.
“Not bad for a company that launched less than a year ago with vastly fewer resources than pretty much all industry incumbents. We would like to thank the Massachusetts Gaming Commission for their partnership and we are excited to introduce Betr to the Commonwealth's top-notch sports ecosystem."
Meanwhile, on the Chameleon purchase earlier this week, Levy said, "We are thrilled to acquire the Chameleon platform from FansUnite and to also welcome the engineering team that has been working on this platform for several years to the Betr family."
