NHL Alumni Association partners with Entain Foundation US
National Hockey League Alumni Association (NHLAA) will now be an official responsible gaming partner of the NHLAA.
The Entain Foundation US will make its responsible gaming education programs available to all NHL alumni, while additionally providing contributions to the NHLAA’s health and wellness programs, to help support responsible gambling for hockey fans.
This is part of a new three-year deal between the two parties.
The Foundation already partners with the National Collegiate Athletics Association (NCAA) and the National Football League Players Association (NFLPA), to educate active and retired athletes on the impact of problem gambling.
The NHLAA, Entain Foundation US and Wager Score are looking to create an educational program similar to a recent pilot program they co-launched in Ontario. The pilot program required bettors to submit documentation confirming their financial stability to place bets; this program may also be incorporated into the NHLAA partnership.
Entain has also supported Gordon Moody, a charity that delivers gambling addiction treatment for over six years. The Entain foundation offered to fully fund the project for a total of $907,455 during its initial two years of operation. The Foundation also focuses on other issues including, women’s and disability sports, men’s mental health and local community projects.
Glenn Healy, President & Executive Director of the NHL Alumni Association said, “The NHLAA is proud to be entering this new partnership with Entain Foundation and our team is aligned with their vision of promoting responsible gaming research and education tools to sports fans.”
Martin Lycka, Entain’s SVP for American Regulatory Affairs and Responsible Gambling and Trustee of Entain Foundation US said, “Entain Foundation US is proud to support the NHL Alumni Association and its members.
“As sports betting continues to grow in popularity throughout North America, it is crucial that we expand our educational efforts. This new partnership reflects this importance and will ensure that NHL Alumni and fans can gain access to impactful, educational programs on how to avoid gambling harm.”
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