Sports betting and iGaming operator BetMGM has launched a new Buffalo Wild Wings online casino slot game in New Jersey, Pennsylvania and Michigan.
Players in New Jersey can access the slot title through BetMGM Casino, Borgata Casino and Party Casino, while those in Pennsylvania and Michigan can find the game through Borgata Casino and BetMGM Casino respectively.
Inspired Entertainment designed and developed the Buffalo Wild Wings branded slot game to “combine the visual appeal of the popular casual dining restaurant with winged buffaloes, burgers and sports.”
It is a 40-line, 5 by 4 slot game that features bonus offerings and vibrant stacked symbols.
BetMGM Director of Gaming Oliver Bartlett said: “BetMGM’s newest exclusive title presents our players with the branding and visual appeal of Buffalo Wild Wing’s popular restaurant and sports bar with the familiar and player-centric game mechanics from Inspired.
“We have a great partner in Buffalo Wild Wings and look forward to continuing to work with them to deliver innovative experiences players can only find on BetMGM.”
The duo first partnered in 2021 with the launch of their in-restaurant geolocation technology, OT Odds Powered by BetMGM. Through the platform, players have access to live game odds, sports betting content and betting advice that is available on TV screens in more than 300 Buffalo Wild Wings sites.
Buffalo Wild Wings On-Premises Experience Director Nigel Jones said: “The Buffalo Wild Wings branded casino game is another opportunity to entertain our fans through the BetMGM platform. Partnering with one of the industry leaders in entertainment gives our guests one-of-a-kind experiences.”
As the iGaming market continues to grow, markets in Michigan and New Jersey have also welcomed Caesars Entertainment into its fold in a greater capacity. The company recently increased its online slot offering from 350 to 500 titles.
The group said it plans to soon launch in Pennsylvania and in West Virginia.