Altenar and GanaPlay sign pan-LatAm sportsbook partnership

April 24, 2023
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Altenar boots its LatAm offerings with multi-channel GanaPlay agreement.

Altenar, iGaming software supplier and online sportsbook, has signed a deal with GanaPlay, online gaming and sports betting operator. GanaPlay will offer Altenar’s full, multi-channel software and sportsbook technology across all LatAm and Central American markets.

Altenar offers specialized LatAm sports betting, including virtual sports, lottery, international sports, quinielas and a Bet Builder feature. GanaPlay has been an operator on the continent for over 15 years and accepts bets on over 50 sports and events categories.

The partnership is set to start this week, as both companies are eager to grow their offerings throughout Latin America. GanaPlay also aims to expand its retail offering with Altenar’s retail terminal system.

Vasileios Michail, Junior Account Manager at Altenar, said, “Our sportsbook solution is best-in-class and we are delighted to offer this to our new partner, GanaPlay.

“We want to help our partners to achieve their goals and provide countless players with high levels of engagement, and the adaptable nature of our solutions allow us to do just that.”

GanaPlay already has major football team sponsorship deals with teams such as El Salvador’s Alianza FC, Ecuador’s El Nacional and Ecuador’s Macará. It also manages over 40,000 live monthly games with more than 300 analysts on staff.

Andres Felipe Clavijo, CEO at Ganaplay, said, “We are thrilled to announce a deal with Altenar to offer our product to the LatAm markets.

“I’m sure that with their omni-channel software and exciting tools such as Betbuilder and Partial Cashout, we will continue our exponential growth in the region. We’re excited to get started.”


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