New Jersey to create role of Responsible Gambling Coordinator and review advertising standards

April 21, 2023
By
Leer en Español

Garden State officials have announced new steps to limit gambling advertising and promote responsible gaming.

New Jersey Attorney General Matt Platkin’s office has decided that “a new position dedicated to responsible gambling” must be created for the state, as well as a set of new advertising standards for gaming operators.

The state has also called for a “simplified” method of gambling self-exclusion and will create a 24/7 helpline to answer questions about how players can volunteer to add themselves to the gambling-exclusion list.

One bill in consideration would also ban sports betting ads from public colleges and universities, while another would create a court diversion program for gambling addicts, and a third would require high school health curricula to include information on gambling addiction.

Platkin said, “As New Jersey’s gaming and sports wagering industries continue to grow, so do our obligations to assist patrons at risk for problem gambling.”

New Jersey’s nine casinos brought in almost $168m from online gaming in March, up 18% from March 2022. Sportsbook revenue also rose 40% to $93m.

David Rebuck, Director of the New Jersey Division of Gaming Enforcement, said, “In the face of that boom, we have a duty to protect the public from advertising that could be misleading or harmful. For those in the grip of gambling addiction, we need to offer as many exit ramps as possible.”

The advertising standards would restrict ads from appearing in locations that “might entice someone under 21 years of age,” require the 1-800-Gambler hotline to be displayed and include opt-outs in online ads. Operators will be banned from making promises of “guaranteed wins” or “risk-free bets” if the bettor isn’t fully compensated for losses.

The new Responsible Gaming Coordinator role would go to an attorney, who will fulfill the duty of identifying “gaps and problems” in New Jersey’s responsible gaming efforts, reporting directly to the Gaming Enforcement Director.

State-by-State

Company Spotlight

Bragg Gaming

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.
Virtual Showroom

Supplier

Industry Awards

Supplier

Supplier

Supplier

Supplier

Supplier

Land-Based

Supplier

Supplier

GA Newsletter

Exclusive news, analysis, insights, and interviews delivered straight to your inbox

Kiko Augusto - From fantasy sports to sports betting in Brazil

Rei do Pitaco CEO Kiko Augusto joins the (on-this-occasion-injured) Gaming America Editor, Tim Poole, for a Huddle to talk all things Brazil!

Rickard Vikström: How 2025 is shaping up for US iGaming

Internet Vikings CEO & Founder Rickard Vikström joins Gaming America to discuss the US online landscape in 2025.


Another year approaches its end, as 2024 slowly becomes our past, 2025 the present and a wave of opportunity defines gaming's future. There is an air of change as the regulated gaming world looks to welcome a new entra...

8-10-From-the-top
From the top: Reflecting on the past and looking to the future of land-based casinos
Gaming America reviews the closures of the Mirage Hotel and Casino, as well as the Tropicana, but also keeps an eye on the future with Durango Casino and Resort GM David Horn.
36-41-Oliver-Lovat
Cover Feature: Exploring what might be next for land-based casinos
Nothing is new. Everything is new. Oliver Lovat, regular Gaming America columnist and resident Las Vegas expert, discusses what the next generation of casinos need to succeed, while also reflecting on Vegas' generational shift away from the Tropicana and Mirage.
42-43-Lefosse---Brazilian-Sports-Betting
Steadying the ship in LatAm's largest market
After regulatory limbo, sports betting in Brazil is moving towards legal certainty – by Eduardo Carvalhaes, partner in Public Law and Regulation at Lefosse, and Karen Coutinho, counsel in Public Law and Regulation at Lefosse.
44-45-Lazarus-Legal
Brazilian opportunity: The future of LatAm
Edwin Monzon, Managing Partner of Lazarus Legal, speaks to Gaming America about Brazil's upcoming iGaming and online sports betting regulation, assessing both the prospects and challenges involved.

Sweepstakes were the talk of G2E 2024 and are generating plenty of headlines as we enter 2025. It is a fascinating vertical – and indeed whether it should even be seen as a legal vertical at all is in question. The Am...

8-10-From-the-Top
Countdown to launch: Just in time
In this edition of From The Top, Caesars New Orleans SVP and GM Samir Mowad speaks with Kirk Geller to detail what the future holds after the property finally completed its $435m transformation.
14-15-GGA-Americas
The industry's best getting their deserved recognition
The 11th annual Global Gaming Awards Americas once again honored and rewarded the gaming industry's strongest performers throughout the prior 12 months during G2E in Las Vegas.
16-18-G2E-Review
G2E 2024: Discussing the future of US iGaming
A deep dive into the lively debate: Gaming America's Laura Mack examines the objections to US iGaming expansion and the mythbusters offered as a rebuttal at G2E. Surely, it is inevitable in the long run?
20-21-year-review
G2E 2024: A year in review
Gaming America sits down with Pro League Network's (PLN) Mike Salvaris at The Venetian during G2E, to sum up the year and give us the inside scoop of what sports betting has in store for 2025.