Tipico Sportsbook partners with NASCAR to kick off ‘Ride with Zane’ campaign

April 18, 2023
By
Leer en Español

The company will represent NASCAR as a sponsor of the Craftsman Truck Series race in Ohio this summer.

Global sportsbook operator Tipico has partnered with Front Row Motorsports (FRM) and will sponsor the No. 38 Ford F-150 in the NASCAR Craftsman Truck Series (NCTS) race at the Mid-Ohio Sports Car Course. The race is scheduled for July 8.

Tipico Sportsbook users will have access to an exclusive welcome offer called “Ride with Zane,” which will allow players in Ohio, New Jersey, Colorado and Iowa to have their names featured on 2022 NCTS Champion Zane Smith’s truck. To qualify, players must make a minimum deposit of $38 to their Tipico Sportsbook account.

Tipico North America CCO David Paschkes said, "Tipico is thrilled to be partnering with the Front Row Motorsports racing team, a group that has set a remarkable pace in the NASCAR circuit with their impressive strides and monumental wins achieved in under two decades of racing.

“We recognize the significant role teams like FRM have played in propelling the growth of sports betting handle and increasing popularity in the sport of NASCAR.”

Paschkes went on to explain the company’s goals for the collaboration.

He concluded by saying, “Through our partnership, we aim to increase our presence and support the NASCAR community, especially those in Ohio, New Jersey, Colorado and Iowa, by bringing the excitement of sports betting directly to fans where the action is happening.

“As a leading sports betting platform, we are committed to providing an unparalleled experience for all fans and enthusiasts of NASCAR.”

Tipico US recently launched its free-to-play game contest in the state of Ohio via its “Win Ohio” campaign.

The release was in anticipation of sports betting legalization in Ohio, which went live in January. “Win Ohio” was created to “celebrate the platform launch and reward the state’s most passionate sports fans.”

State-by-State

Company Spotlight

Bragg Gaming

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.
Virtual Showroom

Land-Based

Industry Awards

Supplier

Supplier

Supplier

Supplier

Supplier

Supplier

Supplier

Supplier

GA Newsletter

Exclusive news, analysis, insights, and interviews delivered straight to your inbox

Kiko Augusto - From fantasy sports to sports betting in Brazil

Rei do Pitaco CEO Kiko Augusto joins the (on-this-occasion-injured) Gaming America Editor, Tim Poole, for a Huddle to talk all things Brazil!

Rickard Vikström: How 2025 is shaping up for US iGaming

Internet Vikings CEO & Founder Rickard Vikström joins Gaming America to discuss the US online landscape in 2025.


Another year approaches its end, as 2024 slowly becomes our past, 2025 the present and a wave of opportunity defines gaming's future. There is an air of change as the regulated gaming world looks to welcome a new entra...

8-10-From-the-top
From the top: Reflecting on the past and looking to the future of land-based casinos
Gaming America reviews the closures of the Mirage Hotel and Casino, as well as the Tropicana, but also keeps an eye on the future with Durango Casino and Resort GM David Horn.
36-41-Oliver-Lovat
Cover Feature: Exploring what might be next for land-based casinos
Nothing is new. Everything is new. Oliver Lovat, regular Gaming America columnist and resident Las Vegas expert, discusses what the next generation of casinos need to succeed, while also reflecting on Vegas' generational shift away from the Tropicana and Mirage.
42-43-Lefosse---Brazilian-Sports-Betting
Steadying the ship in LatAm's largest market
After regulatory limbo, sports betting in Brazil is moving towards legal certainty – by Eduardo Carvalhaes, partner in Public Law and Regulation at Lefosse, and Karen Coutinho, counsel in Public Law and Regulation at Lefosse.
44-45-Lazarus-Legal
Brazilian opportunity: The future of LatAm
Edwin Monzon, Managing Partner of Lazarus Legal, speaks to Gaming America about Brazil's upcoming iGaming and online sports betting regulation, assessing both the prospects and challenges involved.

Sweepstakes were the talk of G2E 2024 and are generating plenty of headlines as we enter 2025. It is a fascinating vertical – and indeed whether it should even be seen as a legal vertical at all is in question. The Am...

8-10-From-the-Top
Countdown to launch: Just in time
In this edition of From The Top, Caesars New Orleans SVP and GM Samir Mowad speaks with Kirk Geller to detail what the future holds after the property finally completed its $435m transformation.
14-15-GGA-Americas
The industry's best getting their deserved recognition
The 11th annual Global Gaming Awards Americas once again honored and rewarded the gaming industry's strongest performers throughout the prior 12 months during G2E in Las Vegas.
16-18-G2E-Review
G2E 2024: Discussing the future of US iGaming
A deep dive into the lively debate: Gaming America's Laura Mack examines the objections to US iGaming expansion and the mythbusters offered as a rebuttal at G2E. Surely, it is inevitable in the long run?
20-21-year-review
G2E 2024: A year in review
Gaming America sits down with Pro League Network's (PLN) Mike Salvaris at The Venetian during G2E, to sum up the year and give us the inside scoop of what sports betting has in store for 2025.