IGT deploys its CMS at Potawatomi Casino Hotel Carter

April 13, 2023
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Players will have access to loyalty rewards features through IGT Advantage.

Global gaming supplier IGT has installed its IGT Advantage casino management system (CMS) at Potawatomi Casino Hotel Carter in Wisconsin. Casino guests can now access loyalty rewards that are linked with Milwaukee’s Potawatomi Casino Hotel through the CMS.

Potawatomi Casino Hotel Carter General Manager Leigh Redington commented on the transition and the future benefits the newly implemented CMS can give casino patrons.

Redington said, "Transitioning Potawatomi Casino Hotel Carter's casino floor to the IGT Advantage system instantly added value for our Northwoods Club rewards members and introduced opportunities for optimization and modernization across the gaming floor.

"IGT games and cabinets have been integral to our casino's performance for decades, and we're confident that switching to an IGT-powered CMS will position us for growth and exceptional customer satisfaction."

IGT Advantage was designed to streamline accounting the reporting methods for operators. The CMS features customizing options for promotions and events, as well as a cloud-based solution that allows casinos to configure and download slot content.

IGT SVP Global Video Poker, VLT, Systems, and Payments Ryan Reddy summarized the potential gains for Potawatomi Casino Hotel Carter with the recent deployment.

He commented, "IGT continues to be at the forefront of providing industry-leading gaming solutions to its customers and position them to accelerate growth and revenue through strengthened player engagement. 

"By elevating its product portfolio with the capabilities of the IGT Advantage casino management system, Potawatomi Casino Hotel Carter is equipped with proven, state-of-the-art technology that will optimize its gaming floor and enable personalized player experiences."


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