Everi Holdings has released its second phase of Churchill Downs Racetrack Mobile, which is owned and operated by Churchill Downs Incorporated (CDI). Phase Two is supported by Everi’s Venuetize platform, and offers players features of both Churchill Downs Racetrack and the Kentucky Derby.
Each brand shares an infrastructure through Phase Two as part of a “2-in-1 approach” but both have an individual user interface and content feeds. This allows fans to access specific brand content tailored to their racing interests.
Everi Holdings provides land-based and digital casino gaming content and products, as well as financial technology and player loyalty solutions. The company develops gaming machines, gaming systems and content for both land-based and iGaming operators.
Everi EVP and FinTech Business Leader Darren Simmons commented: "Venuetize is an important component of our focus on helping our customers with mobile-first patron engagement initiatives.
"This next-phase deployment with Churchill Downs Racetrack showcases the flexibility offered by the Venuetize platform to help one of the most recognized brands across the sports, venue and entertainment markets further enhance their fans' experience.
"The Venuetize platform brings significant benefits to help engage fans while being flexible to meet the unique needs of the iconic Churchill Downs Racetrack and Kentucky Derby."
CDI is a racing, online wagering and gaming entertainment company that hosts the annual Kentucky Derby. It currently operates historical racing machines in Kentucky and was recently issued customary approving licenses by Virginia Racing Commission, the New York State Gaming Commission and the Iowa Racing and Gaming Commission.
Churchill Downs Racetrack VP of Marketing and Partnerships Casey Ramage commented on the company’s eagerness to offer racing fans access to the latest release.
Ramage said: "We are thrilled to launch this next iteration of the Churchill Downs app. Our fans will be able to engage directly with the Kentucky Derby brand and event, whether you are watching at home or joining us at the track for Derby Week."
