RSI has signed a deal with sportscaster and reporter Julie Stewart-Binks, who will represent the gaming and betting company’s BetRivers subsidiary as its newest brand ambassador. Stewart-Binks is currently the host of Drinks with Binks.
As part of the exclusive brand agreement with RSI, she will focus on developing lifestyle, casino and sportsbook content. Stewart-Binks will also represent RSI on BetRivers Network’s newest podcast.
Group CEO Richard Schwartz said: “Our partnership with Julie Stewart-Binks brings a new and unique voice to our brand ambassador team and adds more bench strength to our roster of content creators.
"We are looking forward to kicking off the partnership and bringing exciting new content to our customers in Canada and the United States."
Stewart-Binks has worked as a sports reporter for more than a decade. Throughout her career, she has appeared on various television and digital networks in both the US and Canada, including Fox Sports, ESPN, FuboTV, Warner Brothers Discovery Sports, NHL and NBC Sports.
"For more than 10 years, I've had the opportunity to connect and engage with fans while reporting on the biggest and most exciting moments in sports," said Stewart-Binks.
"I'm thrilled to partner with BetRivers to create new sports and lifestyle content for betting enthusiasts across North America."
RSI offers real-money mobile and online titles in selected states throughout the US, including Pennsylvania, Illinois, New Jersey, New York, Ohio, Connecticut, Michigan, Indiana, Virginia, Maryland, Colorado, Iowa, West Virginia, Arizona and Louisiana.
The online gaming and sports entertainment company has broadened its North American market reach to include Ontario, Canada, as well as in Colombia and Mexico.
