Context Networks has announced a new partnership with Soboba Casino Resort in San Jacinto, CA. The provider’s flagship product, Contextual Promotions Media Network (CPMN), will be implemented throughout the property in the coming weeks.
The platform delivers real-time advertising with personalized and targeted promotions through casino digital displays, online and mobile properties. Soboba guests will see a variety of customized offers, including free play, dining discounts and more.
Matthew Olden, Context Networks CEO, said, “Our CPMN platform will enhance and enrich the guest experience at Soboba Casino Resort. This technology allows us to tailor promotions to the individual preferences and interests of each of Soboba's guests, resulting in a more contextual and relevant experience for them.”
Douglas Abbott, Context Networks CMO, added, "We're excited to partner with Soboba Casino Resort and bring the power of our Contextual Promotions Media Network to their guests.
“We believe this technology will drive increased engagement and satisfaction for Soboba Casino's patrons, and we look forward to working with their team to deliver a truly personalized experience for their guests."
Southern California’s Soboba Casino Resort offers a wide range of entertainment and amenities, including a casino floor with over 2,000 slot machines and 35 table games; a hotel with 200 guest rooms and suites; seven drink and dining options; a 1,000-seat Event Center and a golf course.
Context Networks has signed on to manage the CPMN partnership, sponsorships and programmatic ad sales on the casino’s behalf.
Olden continued, “We're confident that this partnership will drive increased revenue and loyalty for their brand."
