Low6, the iGaming freeplay provider, has launched its March Madness bracket games for multiple operators and affiliates. The company has customized a gamification suite for Clutchbet, an American online sportsbook from Australian bookmaker Bluebet.
Over 10 million US sports fans watch the NCAA basketball tournament, and since many also engage with bracket-based contests to predict the winners of each game, more iGaming operators are aligning themselves with bracket competitions to acquire new players.
Low6’s bracket game offers a single sign-on (SSO) integration into both operators’ websites and standalone web-based marketing sites. Low6 includes customized logos, in-game advertising and CRM communications, where promotional triggers can be deployed.
Jamie Mitchell, CEO of Low6, said, “More and more operators and brands are wanting to be in the middle of the March Madness conversation.
"I’m proud to see many clients working with us again as we strategize out a full sporting calendar where they can use the same white-label bracket and apply to a full mix of upcoming events.”
After the first day of March Madness, Low6 has seen participation strongest within the 31-45 age demographic. The female Millennial basketball fanbase has also grown to 30%. Across all Low6 activations, Alabama is leading the vote (20%) to win the NCAA basketball tournament.
Gerard Laws, Marketing Manager for Clutchbet, said, “March Madness is a key event on the sporting calendar for customer acquisition, and we are delighted to have worked with Low6 to deliver an innovative free-to-play bracket game for our audience to engage with. By adding private leagues to the bracket, we expect even more players will participate as they challenge their friends to see who can go furthest in the tournament."
Low6 will also offer brackets for the NBA and NHL playoffs coming up in April 2023.