NeoGames and its Pariplay subsidiary have partnered with DraftKings to launch its first series of live content in New Jersey. The company said the initial New Jersey launch with DraftKings is the first step in a broader expansion plan that will eventually reach Michigan and West Virginia, pending regulatory approval.
NeoGames said in a statement: “The collaboration becomes the latest of major strides made by Pariplay in North America, as it looks to consolidate its position as the leading aggregation platform on the continent.”
Players throughout the Garden State will have access to content from NeoGames’ in-house casino game studio, Wizard Games. Exclusive third-party titles from Pariplay and DraftKings games will also be available to New Jersey gaming fans due to the partnership.
NeoGames President Tsachi Maimon said: “DraftKings is a brand that needs no introduction, with its massive presence across North America and global stature.
“Launching our content with them in New Jersey is a huge statement of intent for us regarding our plans for North America, and we very much look forward to developing this relationship.”
In addition to its deal with DraftKings, NeoGames has signed 12 deals through Pariplay to provide games and content aggregation. Among those partnerships were agreements with BetMGM to launch in Michigan and New Jersey.
The group recently collaborated with Caesars Entertainment to launch a batch of titles through Caesars Sportsbook & Casino.
This latest launch builds on an ongoing partnership between the two companies, one NeoGames President Tsachi Maimon said he hopes will continue.
Wizard Games features more than 120 titles in its portfolio. It is certified in more 20 regulated jurisdictions throughout North America, Latin America and Europe.