BetMGM, an iGaming and sports betting operator, has announced the launch of its Wheel of Fortune online casino franchise in North America. It will be working in collaboration with fellow commercial behemoth IGT to bring this product to market and it is already live in New Jersey.
Wheel of Fortune Online Casino is home to America's game-branded slot titles, along with additional themed games and features. It is based on the iconic American game show Wheel of Fortune, which reached a milestone 40th anniversary in September 2022.
This launch of the BetMGM online casino game represents the brand’s latest gaming expansion; the company claims that it is the first brand-led casino game in North America.
BetMGM CEO Adam Greenblatt commented: “We are thrilled to bring Wheel of Fortune Online Casino to players in New Jersey where they can now play for real money and experience the excitement of the beloved game show on their phones.
"We have a great alliance with Wheel of Fortune and IGT and look forward to offering our players innovative and diverse selections of gaming options."
IGT CEO of Digital and Betting Enrico Drago commented: “IGT's Wheel of Fortune slots have been entertaining players for decades as the most successful slot theme of all time.
"We are incredibly excited to partner with BetMGM on the evolution of this celebrated theme and witness it break new ground to become the first US brand-led online casino where players can enjoy their favorite IGT Wheel of Fortune slots games."
The Wheel of Fortune online casino game is currently available for New Jersey bettors to download, via iOS, Android or desktop.
Entain, the company that partially owns BetMGM, released its FY2022 results today. In these results, it highlighted that BetMGM had achieved a 77% annual revenue increase in 2022.
