SB22, a sports betting software development company, has announced a partnership with ZingSports, a Puerto Rico-based sportsbook operator. This partnership will bring a wide range of sports betting options to Puerto Rican customers, which include free-to-play and real money wagering – pending regulatory and licensing approvals.
ZingSports CEO Jerry Foley commented: “We are thrilled to partner with SB22 and launch a modern and differentiated sports betting offering in Puerto Rico. This partnership will allow us to bring our customers the most engaging sports betting experience in the market."
SB22's sports betting platform, features a custom-built Player Account Management (PAM) module, AI-driven promotional capability, a betting engine and boasts a ‘true’ omnichannel customer experience. These functions will aid in powering the performance of ZingSports' operational abilities.
SB22 CCO Vik Shrestha commented: “We are excited to join forces with ZingSports and bring our cutting-edge technology to the Puerto Rican market. Our goal is to provide the best possible experience for sports betting fans in the region."
The partnership will provide customers with access to an array of sports that includes: basketball, soccer, baseball, football and more. Additionally, customers will be able to place bets on various markets, including in-play wagering and player prop bets.
SB22 CCO Vladimir Jovanovic remarked: “ZingSports is an ideal partner and has a lot of creative ideas for fan engagement and acquisition. We are looking forward to combining their ideas with our technology and showcasing our collective efforts."
Since entering the US, SB22 has been making some inroads, gaining GLI-33 certification for its Fi22 sportsbook platform last October. The company bills it as the first mobile-centric, iOS-native, fully automated, cloud-capable and VR/AR-ready tech platform in the sports betting industry.