Texas Motor Speedway (TMS) has announced the renewal of multiple partnerships, including one with WinStar World Casino and Resort, ahead of the 2023 motorsports season. Other partners include Speedy Cash; CoServ; Zimmerer Kubota; and The Dallas Morning News.
WinStar will be agreeing to a new multi-year partnership which means that it will remain an official sponsor for the TMS in upcoming years.
TMS Executive VP and General Manager Mark Faber commented: “Partnerships mean everything in the sports business world so it's very gratifying to announce that strong companies like WinStar World Casino and Resort, CoServ, Zimmerer Kubota and The Dallas Morning News are continuing their partnerships and support of Texas Motor Speedway.
"It's just as gratifying to announce our new relationships with Niece Equipment and Yesway's Allsup's Convenience Stores as Official Partners of Texas Motor Speedway. We look forward to winning with these partners in developing an exciting, successful, and memorable year of racing and events at Texas Motor Speedway."
WinStar World Casino Resort is an Oklahoma-based casino owned by the Chickasaw Tribal Nation. Located in the Resort Lone Star Circle Reserved Camping area, it is the largest of the speedway's five camping locations.
WinStar has been a steadfast partner of Texas Motor Speedway since 2006. The two companies cooperate through various race entitlements, on-site signage and the casino's sponsorship of the reserved campgrounds.
The Chickasaw Tribe operates some of Oklahoma’s largest casinos, such as the Riverwind in Norman. It gained approval to operate Class II games in The Sooner State last October, allowing it to offer bingo-based games subject to strict standards.