The new agreement expands on an already existing multi-year content and marketing relationship between the two entities.
Under the terms of the agreement, DraftKings will be permitted to utilize PGA Tour trademarks, and will have rights to advertise within Tour media and partner platforms. The operator will also have video rights allowing the creation of pre-game and post-game betting programming.
The sports betting operator is already the PGA Tour’s official daily fantasy game partner as part of a multi-year exclusive agreement signed in 2019.
Commenting on the deal, Ezra Kucharz, chief business officer of DraftKings, said: “DraftKings and the PGA Tour have continued to make history with the innovative additions to our agreement which began last year.
“We are excited to further our relationship with the PGA Tour as their first official betting operator as well.
“Golf has been an especially important outlet for fan engagement over these past few months, and this latest collaboration is a significant next step for both the golf and gaming industries.”
Earlier this year, the PGA Tour also partnered with sports betting publisher Action Network with the aim of generating revenue from golf betting. The deal will see Action Network rebrand its existing and future golf content on its website and app under the category ‘GolfBet.’
