Playmaker, a digital sports media company, has announced that its owner, Yardbraker was named a top 10 Enterprise Media Outlet by Sharprank, an independent rating agency. A determining factor for this honor was Yardbraker’s sports betting handicapping accuracy between October 1 and December 21, 2022.
Playmaker has made it a key objective to engage sports fans in newly regulated gaming markets and does so through an array of sports media and technology brands. Meanwhile, Yardbarker’s media properties have quickly become popular sources for sports betting content and analysis in the US and Canada.
In May 2022, Yardbraker launched its daily sports betting newsletter Bark Bets, which provides subscribers with actionable insights and gives them all the most optimal picks for every night’s sports games.
Bark Bets newsletter is broken into three different sections, including a preview and breakdown of the top game of each day. There is also a ‘quick picks’ section which gives detailed betting options that readers should capitalize on. Finally, Bark Bets has news and notes aggregated from the most viewed sports betting content on Yardbarker’s website.
In July 2022, Yardbarker activated a sports betting vertical and entered an affiliate partnership with odds comparison and technology platform, Oddschecker. This strategic partnership enabled sports fans and bettors to compare different betting markets and odds; the ultimate goal here was to convert them to become frequent customers of online sportsbooks.
The Enterprise Media Rankings are based on an organization’s handicapping performance in a variety of the largest sports leagues. During Q4 2022, Yardbarker finished in the top 10, alongside select industry peers such as the New York Post, The Action Network, Bet Sided and the Bleacher Report.