SciPlay has teamed up with actor and television host Jerry O’Connell, aiming to increase fan engagement during its Quick Hit Slots “Winning Day” campaign. The ads will feature O’Connell walking a “Vegas Strip” that is full of Quick Hit Slots signage.
The campaign will last for a month. Slot gaming fans will have access to a six-million-coin welcome bonus upon downloading Quick Hit Slots as a first-time user.
SciPlay Chief Revenue Officer Noga Halperin said: “Jerry is a beloved actor, famous among so many for his roles in classic movies like Stand by Me. His fanbase aligns with our players naturally and we’re excited to bring his familiar face and passion for entertainment to our audiences through this ad campaign.
“The success of our recent campaigns with Sofía Vergara, the Wendy Williams Show and NASCAR’s Kaulig Racing team have made strategic partnerships a key part of SciPlay’s continued growth. We’re excited to work with Jerry and bring Quick Hit Slots’ Vegas experience to life on TVs throughout America.”
O’Connell spoke about his life in entertainment and his love for slot games.
He commented: “I have dedicated my life’s work to entertainment. This collaboration with SciPlay is a natural extension of my passion for sparking excitement and fun for people everywhere.
“I thoroughly enjoyed bringing Quick Hit Slots and the Vegas experience to life through these commercials. It has been a real pleasure working with SciPlay and I can’t wait to see how the campaign resonates with their players!”
SciPlay recently joined forces with Rain the Growth Agency to design, produce and execute the Quick Hit Slots “Winning Day” campaign.
Rain the Growth Agency Chief Client Officer Sue Collins commented: “Partnering with an industry leader that also values data-driven strategies enabled us to deliver a strong audience-first campaign that will drive app downloads and elevate the SciPlay brand.”
