Operator bet365 has announced a multi-year partnership with the Cleveland Guardians, an Ohioan MLB team, following the launch of sports betting in the Buckeye State at the start of the new year. The operator was one of the first to enter this market, offering $100 in free bets to Ohioans ahead of January 1.
The partnership occurs as the Guardians bid to retain its AL Central title, which would be the team’s first since 2018. Terry Francona, voted The American League Manager of the Year, will be at the helm once again for what looks like a very promising and successful 22-23 season.
Bet365 VP of Corporate and Premium Partnerships Ted Baugh commented: “We’re very excited to work with bet365 as our exclusive mobile sports betting partner and welcome them to the State of Ohio.
“There is a tremendous bond between our organization and bet365. With nearly 90 million customers registered worldwide, bet365 is one of the world’s leaders in online gambling and will provide our fans a trusted source to complement our organization’s success on and off the field.”
This deal arrives in time for the NFL playoffs, as well as the climatic push from the Guardians to make the MLB World Series.
The partnership will be on display at the Guards Fest fan event on January 21 at Huntington Convention Center. The bet365 lounge will be available for Guards fans aged 21 and over, with exclusive bet boosts and prize giveaways being doled out throughout the day.
A bet365 spokesperson said: “We can’t wait to engage with Guards fans at Guards Fest. The Guardians are an elite franchise, with a passionate and loyal fanbase, and we’re excited to create fan-focused activations that give back to the faithful Cleveland baseball fans.”