Roar Digital signs sports betting partnership with Denver Broncos
Both parties enter into a multi-year deal, despite the Broncos having already signed a similar agreement with FanDuel in June.
BetMGM has signed a “multi-year agreement” with NFL team The Denver Broncos.
The sports betting and gaming platform is powered by Roar Digital, the joint venture between MGM Resorts International and GVC Holdings.
It is only the Broncos’ second sports betting partnership, though – interestingly – its first was signed with BetMGM rival FanDuel in June, which was also the first in NFL history.
As part of the agreement, MGM Resorts will provide benefits such as premium fan experiences, while the strategic partnership includes a free-to-play mobile game.
BetMGM CMO Matt Prevost said: “We’re excited to bring both of these to Broncos fans at Empower Field at Mile High Stadium and across the country, while offering BetMGM users new ways to engage with their favorite football team.”
In June, Flutter Entertainment-owned FanDuel become the Broncos’ official sports betting and daily fantasy partner.
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