LMG Gaming’s (LMGG’s) ApuestaPR betting platform recently received its Puerto Rico Gaming Commission sports betting license and has announced that Shufti Pro will power its identity verification processes.
Know Your Customer (KYC) solutions will be provided by the identity verification service provider, providing ApuestaPR with an instantaneous verification process that will ensure compliance with local gaming regulations.
The sportsbook platform is expected to launch in 2023, to remain compliant in Puerto Rico, the company has to perform customer due diligence to verify identities before customers can place sports bets on the platform.
LMGG Partner Winter Horton commented: "When launching a new betting platform, it is imperative to ensure robust compliance and a seamless customer experience from day one. It was critical for us to select a trusted KYC and Identity verification (IDV) provider with proven experience in the gaming industry that would easily integrate within our partner ecosystem.
"Shufti Pro’s KYC and IDV solutions will offer a seamless experience for our gaming customers and allow us to focus on other critical business functions as we build the premier sports betting platform in Puerto Rico."
Based in the UK, Shufti Pro has six regional offices and has launched seventeen different identity verification products since its inception in 2017, the company serves customers in over two-hundred countries and territories.
Shufti Pro Head of Sales, Americas, Patrick Kelly added: "Like the broader industry, the Puerto Rican gaming industry has stringent regulations that make it imperative for any platform to have robust KYC and IDV processes in place from its inception.
"ApuestaPR will rely on Shufti Pro’s AI-powered KYC and IDV solutions from the day of their launch to verify identification in seconds during the customer onboarding process and comply with all local laws.
"We are excited to work with ApuestaPR and its impressive partner ecosystem as they launch their exciting betting platform to deliver an unmatched gaming experience."
