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December 9, 2022 Sports Betting, Land Based, LatAm

Betsson Group opens operations center in Colombia

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The event was attended by various media outlets along with public sector entities.

The new Latin American operations center for Betsson Group has been opened in Bogota, Colombia. The opening was inaugurated with an event attended by media and private and public sector entities such as Fecoljuegos.

Fecoljuegos is the Colombian Federation of Entrepreneurs of Games of Luck and Chance. 

The third quarter of 2022 saw Betsson achieve organic growth of 35% compared to last year. This increase was partially a result of the Latin American, Central and Eastern European and Central Asian markets.

In regard to Latin America, Betsson has planned a strategy based on geographic expansion and diversification. 

Betsson Group CEO Jesper Svenson commented: "Latin America is a special region for us, so I am especially happy about the opening of this operations center in Bogota.

"I am confident that, thanks to the talent present in the company, we will continue our progressive growth in the region and contribute to the development of an industry based on responsible entertainment."

Betsson entered the Mexican market in August of 2022 and became the official sponsor of the professional soccer league in Peru and the Women’s and Men’s CONMEBOL Copa America.

Fecoljuegos President Evert Montero Cardenas added: "For Fecoljuegos, it is an honor to have as an affiliate one of the most important betting houses in the world.

"We feel pleased with the contribution of Betsson in Colombia, and we consider that the opening of its operations center in the national territory shows once again its support to the gaming industry which, through Fecoljuegos, works to have a more competitive sector and which provides the right conditions for its further development.

'We identify with and applaud their proposal to promote actions of fair play, mutual support, teamwork, and responsibility, which adds value to the activity of Betsson Group in the country."

Betsson Group offers online gaming and betting services in several countries including Argentina, Brazil, Mexico and Colombia.

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