Sports betting operator Pixbet has signed a sponsorship agreement with Corinthians, a football club in Brazil. Under the terms of the deal, Pixbet will represent the club as its official sponsor and will have branding rights to the team’s uniforms and digital content.
Pixbet will also have access to technological activations and marketing actions, as well as the ability to bring exclusive team offers to Timão fans.
The current partnership continues for a minimum of three years.
Starting next year, Corinthians will sport the Pixbet logo at several South American club competitions, including those in the Libertadores of America, the Copa do Brasil and the Campeonato Paulista.
Tadeu Dantas, one of Pixbet’s partners, said Corinthians is an ideal collaborator and believes the agreement will introduce a large portion of the region’s sports fans to the brand.
He commented: “The partnership with Corinthians will greatly increase brand exposure and bring Pixbet to a universe of more than 35 million passionate fans who are highly engaged around the team and partners.”
Pixbet Co-Founder and Partner Ernildo Júnior noted that both companies are committed to ongoing innovation, a key component of the collaboration.
He commented: “Pixbet has become one of the largest companies in the segment by always being at the forefront, with a daring and dynamic, but very realistic approach.”
Corinthians President Duilio Monteiro Alves said: “We are all very satisfied and looking forward to the start of this new contract, which is in line with our management philosophy of always innovating and generating new revenue, both for the club and for its partners.”
