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December 9, 2022 Online, Partnerships, LatAm

SCCG Management expands strategic partnership with Booming Games

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The company is looking to strengthen its business representation in Africa and LatAm.

SCCG Management has announced the expansion of its existing partnership with Booming Games, a leading B2B provider of proprietary gaming content. SCCG is seeking to bolster its business development representation in North America, Africa and Latin America (with Brazil particularly in mind).

SCCG will represent Booming Games as it attempts to enter Africa and the LatAm regions, while continuing in its existing role as strategic business partner in North America.

Stephen Crystal commented: “We had success representing Booming Games in North America and we will continue this momentum as we expand their distribution into Africa and Latin America with an emphasis on Brazil.

“We have a high-level team and extensive network in each of these additional regions and we are excited to fill the gaps in these markets. Booming Games has been a leader in B2B game content, and we are excited to build on their notable reputation."

SCCG will provide insights, business development and advisory services to the B2B provider as it attempts to penetrate these markets. Booming Games' portfolio includes releases such as the slot brand The Jungle Empire and the festive Let it Spin 30-line slot game.

As well as offering business assistance, SCCG will assist Booming Games in the distribution of its games. The company will use its offices in Mexico, Uganda and Brazil. SCCG is currently already representing Symplify and ID Now in these regions.

Furthermore, the management company showed its focus on the LatAm market in September, when it teamed up with Ronin Sports for a sports streaming deal in Brazil.

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