GAN and Internet Vikings, a global hosting supplier, have stepped up their collaboration, partnering up in 13 additional states in addition to the two they were already working together in. This ramp-up means the pair is now operating in all the most prominent US sports betting states.
GAN, a B2B supplier of SaaS solutions, started working with Internet Vikings in 2002 as part of the UK-based company’s expansion into the US.
Internet Vikings CEO and Founder Rickard Vikström commented: “This cooperation is the start of a significant partnership for both parties, and we are looking forward to scaling in more states.
“Initially, the emerging US iGaming and online sports betting market was considered extremely hard to enter. However, the rapid progress of our project has demonstrated that success in the US is possible with the right partner at hand.”
Internet Vikings was the first nationwide iGaming hosting provider to gain approval to operate in Nevada. It commenced its business enterprise in early 2021 and, since then, has expanded its B2B iGaming and sports betting services throughout North America.
GAN Director of B2B Sports Project Management Blake Riley emphasized the importance of the company’s collaboration with Internet Vikings. He commented: “Since the beginning of our agreement, Internet Vikings has proven to be a reliable and valuable partner.
“Their services complement our goals, and their support is a great asset to our business driving growth and maximizing our potential in the US market."
