AEG Presents, a live entertainment company, has teamed up with Tipico for a marketing partnership that will see Tipico become the exclusive sportsbook sponsor.
Tipico will now be the sportsbook sponsor for several AEG Presents-owned and operated music venues across Ohio and the surrounding area.
The sportsbook will also become a presenting partner of the Best Bet Concert Series which takes place annually at select venues.
Music venues include KEMBA Live!, Newport Music Hall, A&R Music Bar, The Basement and the Agora Theatre & Ballroom.
The two are preparing to kick off the partnership with a ticket giveaway program, including $10,000 worth of tickets for upcoming concerts at participating venues in December.
Tipico North America CEO Adrian Vella commented: “Our research revealed that our customers are almost as passionate about attending concerts and music festivals as they are about watching and betting on their favorite sports.
“Our new customers can enjoy exclusive benefits at venues such as KEMBA Live! and Agora Theatre.”
This partnership marks the first time that AEG Presents has had a partner in the sports betting industry at its music properties.
Tipico hosts online sports betting in New Jersey and Colorado, with an online casino available in New Jersey. The company is headquartered in Hoboken, New Jersey, and is the exclusive sports betting and iGaming provider for Gannett.
AEG Global Partnerships Managing Director Andrew Klein added: “We are very excited to welcome Tipico as our exclusive sponsor in the sportsbook category at our music venues in Ohio.
“Together, we look forward to continuing to bring unparalleled live music and entertainment experiences as well as unique on-site perks to the local residents we both serve across the Ohio region.”
