Camelot Lottery Solutions has signed a partnership with the Michigan Lottery to provide e-instant games. Through this agreement, Camelot will supply the Lottery with a host of digital scratch card games tailored to the needs of its operating partners and players.
Camelot states these ‘instant win’ style of games are an integral part of the Michigan Lottery’s digital offerings. Through e-instant games, it believes the Lottery will maximize its net revenues and be able to supplement state education programs.
The group emphasized that it would be assisting the Michigan Lottery in its attempts to implement responsible gaming statewide. Camelot is accredited with responsible gaming certification under the World Lottery Association programme for suppliers.
Camelot CEO Wayne Pickup commented: “We’re proud to start this partnership with the Michigan Lottery, which has been leading the way in e-Instant performance in the US.
“We have a library of around 200 games, which have been among the very highest performing e-Instant games in the UK, Ireland and Switzerland. We can’t wait to bring these games to North America.”
Camelot already has a healthy presence in the North American market, serving as the operator of the Illinois Lottery for five years, and as a commercial partner to the Arkansas Scholarship Lottery since 2015.
Michigan Lottery Player Relations Manager Jake Harris commented: “Providing our players with innovative and diverse instant win game options is key to the success of the Lottery’s online platform.
“We are excited to work with Camelot and bring new games to our players, and enhance their online play experience.”
