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December 2, 2022 Sports Betting, Technology, Online

Leadstar Media unveils a new site targeted to Spanish-speaking US residents

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The comparison site is part of the company's plan to expand its portfolio of Spanish sports betting products.

The Swedish media company, Leadstar Media, has launched a new comparison website tailored for Spanish-speaking US residents in the North American market. 

This is the seventh website that the company has launched in the United States and expects to unveil more products in the future. This specific site, however, will provide Spanish-speaking residents in the US with a personalized guide to choosing a bookmaker. 

The new product is launched on the recognized website Mis Casas de Apuestas under the subdomain MisCasasdeApuestas.com/us. The site has a total of six subdomains that cover the Spanish, Peruvian, Colombia, Mexican, Chilean and American markets. 

Leadstar Media Director of Operations Jacob Ljunggren said: "After seeing a high percentage of users accessing our other Spanish-language platforms from the United States, we felt it was necessary to expand our product with a new website with content tailored for Hispanic-American bettors.

"The US has been the talk of the industry lately and we have focused efforts there as well. Until recently we neglected a quite large portion of the population by not offering our products in Spanish."

The new product has content specifically focused on the US market, and includes comparisons and reviews of the best bookmakers along with information on current promotions and the legalization of sports betting within the country. 

Ljunggren continued: "I am very excited about this new launch and I believe that the strength of our already well-positioned domain will help this product perform faster than normal. 

"I hope that in a short period of time we can see our website among the top results and be able to please all those American bettors who want relevant information in Spanish."

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