Mobile casino and sportsbook BetParx has launched its new Sparx tab on the sportsbook app. Sparx was developed with the help of Epoxy.ai, a sports innovation technology company.
Epoxy.ai COO Jason Angelides commended Parx for its leadership within the gaming industry and said the company was excited to collaborate with them to develop the new tab.
He said: "We are thrilled that Parx selected Epoxy.ai to develop the Sparx feature.
"Parx is looking to be an innovative leader in the gaming space, and we believe Sparx will help BetParx customers become more engaged by making sports betting on the BetParx app easier to understand and use."
The Sparx feature will offer bettors access to personalized wagering options tailored to their user preferences. Its graphics have been designed with both entertainment and user education elements in mind.
Matthew Cullen, Senior Vice President, iGaming and Sports for BetParx, said: "Users are expecting technology products that understand their behaviors and personalize the experience precisely for them.
“The new Sparx feature on the BetParx app will deliver that experience. Think of Spotify, Instagram, and Netflix. This is the norm that does not exist in the sports betting space, and we are ecstatic to deliver this first-of-its-kind betting-specific experience to our users."
In other news, the Pennsylvania revenue-producing gaming property subsidiary recently signed a multi-year strategic partnership deal with Greenmount OTB. Under the terms of the agreement, BetParx will have direct access to Maryland’s sports betting market.
The company will be able to offer its sports betting products through a retail location within Greenmount OTB, pending final approval from the Maryland State Lottery and Gaming Control Agency.