SportsGrid, a 24-hour streaming channel for sports wagering audiences, has announced the release of a new channel in Spain. The Xiaomi Mi TV + channel hit the SportsGrid Network today and will cover the FIFA 2022 World Cup.
Xiaomi International Director of Business Development Hanson Han said: "With users consuming more and more streaming video content every year, we believe it is important to let users experience quality content in new ways.
"We're happy to work with SportsGrid to connect Xiaomi users to watch the live sports wagering coverage of major sports events. We look forward to the launch of the SportsGrid Network to provide the real-time scores, data, and intelligence to benefit our users."
Xiaomi Corporation was founded in April 2010 and was listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018. The company's market share in terms of smartphone shipments ranked third globally in 2021.
SportsGrid Chief Media Officer Charles Theiss added: "As we approach the FIFA 2022 World Cup, SportsGrid is extremely pleased to be covering the live global event with the real-time odds, money lines, and gaming data for our connected worldwide viewers.
"SportsGrid has developed strategic global content alliance relationships with the Sporting News, Legal Sports Report, the Parleh (Canada), and Sportradar to augment the network's worldwide coverage.
"The SportsGrid strategic content alliance is a collaborative initiative bringing together the strategy, reporting, and editorial resources of each participating media organization."
The company has several multimedia destinations which include SportsGrid Streaming Video Network, SportsGrid Radio, SportsGrid.com, DailyRoto and SportsGrid Studios.
