BRBet, the sportsbook and betting operator in Brazil, has a new regional ambassador in Mike Tyson. The news was announced by Entourage Sport & Entertainment, a company that negotiates sports and entertainment sponsorships.
Following a content shoot, the agreement will see Mike Tyson become regional ambassador on an exclusive basis. The campaign will then be used across Out of Home (OOH) advertising, digital, social media and print advertising.
On the BRBet digital channels, Tyson will be seen at his home watching sports while scrolling through bookmakers that operate in Brazil. Tyson will then discover "BRBet, A Bet do Brasil" where he can make fast and secure bets.
Tyson is a former heavyweight champion and won the Golden Gloves n 1984. He still holds the record for the youngest heavyweight champion in the world (20 years and 4 months).
The Entourage Sport & Entertainment agency has partnered with Heineken, Emirates Airlines, Konami, FTX and Visa in the past, along with rightsholders FIFA, UEFA, Inter Milan and SL Benfica.
In late August, BRBet announced a new partnership with Sampaio Corrêa, with the sponsorship extending until the end of next year.
The Sampaio Corrêa board thanked BRBet for "choosing to be alongside the biggest winner of the Maranhão championship and Brazilian three-time champion in this special moment."
The contract includes BRBet's brand being inserted on the back of the shirt, at the top above the numbering and the exposure of the brand on plaques in the stadium, and in the training center of the team from Maranhão.
