Malta-based sports betting company Kambi Group will provide its sportsbook technology to Puerto-Rican gaming company LMG Gaming. The service will use LMG’s betting brand, ApuestaPR.
"We are very pleased to be partnering with Kambi for our ApuestaPR sports betting business in Puerto Rico, said Winter Horton, Partner at LMG Gaming. “After extensive research the choice was clear, Kambi is by far the best-in-class sportsbook in the industry and we are honored to build our business in Puerto Rico with them.”
LMG Gaming’s parent company, the Puerto Rico-based Liberman Media Group, plans to market this new sportsbook platform on the company’s television network, Teleonce. According to a press release, Liberman Media Group plans to use celebrity endorsements and the network’s on-air talent to promote the new mobile sports betting platform.
"With our top-rated Teleonce television network providing unlimited marketing and our key retail relationships, we are very confident that ApuestaPR will be the number one sports betting platform in Puerto Rico," said Horton.
LMG Gaming plans to combine this television marketing effort with Kambi’s marketing tools and API in hopes of standing out in the mobile sports betting market.
"Partnering with LMG Gaming is an exciting opportunity, as they are on a mission to create the most engaging sports betting product in Puerto Rico,” said Kambi CEO and Co-Founder Kristian Nylén. "By leveraging Kambi's enhanced empowerment and marketing tools, alongside its popular Teleonce brand, LMG Gaming will be able to reach its target audience and drive player engagement through a bespoke betting experience."