SGG Media has appointed Troy Paul as its new CEO. His responsibilities will include sitting on the company’s Board of Directors.
SGG Media is a division of Sports Gambling Guides. The subsidiary operates as a social media sports company through social media branding, advertising and customer acquisitions. It is home to more than 1,300 sports content creators and influencers, as well as more than 26 million followers.
SGG Media works with several notable sports betting firms, including DraftKings, FanDuel, Fanatics, Prize Picks and Fliff.
SGG Media CEO Troy Paul said he is excited about stepping into his new role.
Paul commented: “I am delighted to have stepped into the position of CEO. We have become a top sports gambling advertising company and have immediate expansion plans into advertising retail and other products to our 26 million sports fans.
"SGG offers advertising partners the most cost-effective way to reach the new younger generation (21-41) of sports fans receiving their sports information solely from social media.
“SGG Media has created a community of sports lovers, just like us! SGG Media represents the growing $13 Billion Influencer Economy (2021) in a unique way – via Micro Sports Influencers. SGG Media is the go-to source for all sports and sports gambling related social media.”
Paul co-founded the company in 2020. Since its founding, SGG Media has established a strong presence in the gambling industry.