PressEnter Group enters the Ontario market
The online casino company has shown great international ambition with its recent dealings.
PressEnter, an online casino entertainment company, has announced its debut into the Ontario market. Having secured all the necessary approvals from the province’s gaming regulator, the company is set to join a host of operators active in the Canadian province, following its regulated launch in April.
One of PressEnter’s brands – NitroCasino – has already gone live for Canadian customers, offering them a range of online slot games.
This is the latest in a series of moves from the Malta-based company’s ambitions to expand worldwide. Recently, it has been targeting LatAm in particular, with its Ultra Casino brand going live in Chile and Peru, and with additional LatAm markets scheduled for entry in the upcoming months.
PressEnter Group CEO Lahcene Merzoug commented: “We have an ambitious international expansion plan and entering Ontario is yet another step towards PressEnter Group becoming a truly global, top-tier operator. Ontario is a market with great potential for operators that can deliver engaging, entertaining player involvement and that is where we excel. We look forward to seeing players from Ontario enjoy the high levels of entertainment that our brands deliver.”
North America and LatAm are not the only two markets that PressEnter has had designs on over the past year. In June, it entered into a partnership agreement with the Malta-based iGaming developer Wazdan.
This deal offered PressEnter unfettered access to Wazdan’s portfolio of gaming content, which is now being delivered to all its brands.
Also demonstrating the company’s ambitions was its signing of a payment solutions partnership with MiFinity in July. After the deal, MiFinity CEO Paul Kavanagh said: “We’re delighted to help PressEnter Group extend its European footprint by offering customers more payment options.”
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