The KeyStar Corporation has announced the acquisition of ZenSports and Ultimate Gamer assets; the acquisition will include all of ZenSports' assets and brand (except its Nevada licence).
A native mobile enterprise, DeFi, and entertainment platform, ZenSports offers an array of sports betting, esports, digital currency, payment, NFT, content curation and identity solutions.
Ultimate Gamer is an esports brand focused on competitive online and live esports competitions.
KeyStar CEO John Linss commented: "Together with our net new innovation initiatives, by acquiring both ZenSports' and Ultimate Gamer's assets, KeyStar has assembled a comprehensive platform capability that enables both business-to-business and direct-to-consumer offerings within the exciting sports betting, esports and fintech/digital currency markets.
"The establishment of these three pillars represents an opportunity for KeyStar to grow our global business and provide many benefits for both our business and consumer clients."
By going under the ZenSports brand, KeyStar expects to expand its presence in the US and internationally. The group also plans to obtain both state and international gaming licenses for both B2C and B2B operations.
Linss continued: "In addition, our leadership team has decades of experience in these industries, and we're thrilled to have ZenSports' amazing team join us as we acquire and grow these product lines and solutions."
All esports tournaments will be hosted by KeyStar under the Ultimate Gamer brand, except for those incorporating sports betting, those will go under the ZenSports brand.
ZenSports Co-Founder Mark Thomas added: "We're excited to be partnering with the experienced and innovative team at KeyStar.
"The combination of KeyStar's brands and ZenSports technology provides an innovation platform that we believe will position KeyStar as the entertainment, gaming, and fintech technology leader for many years to come."
ZenSports achieved licensing in Nevada in 2021 but the Nevada licensing will not fall under the assets acquired by KeyStar.
