NBC Sports teams up with SportsDataIO for a 'data plus news feed'

October 7, 2022
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Third parties given access to player news from NBC Sports’ Rotoworld product for the first time.

A new partnership between NBC Sports and SportsDataIO has been revealed, allowing third parties access to player news from NBC Sports' Rotoworld product for the first time ever.

Both NBC Sports and SportsDataIO will team up to create a “360-degree” content offering, covering media, fantasy and betting, according to NBC Sports Edge and Rotoworld senior director for betting and gaming content Ed Williams.

Williams commented: "Rotoworld’s player news, coupled with SportsDataIO’s player data, gives first-time access to media, fantasy, sports betting sites and more – a true 360-degree content offering.

"Combining the best player news and the most timely and thorough sports data in the market creates a valuable and winning combination."

Wagering-focused content has been a focal point for NBC Sports over the last few months. Back in September, PointsBet veteran Jay Croucher joined NBC Sports as a betting analyst and has appeared on several NBC Sports programs including “Bet the Edge”, a podcast that Croucher co-hosts. 

He was also named the co-host of 'Fantasy Football Happy Hour with Matthew Berry' and 'Fantasy Football Pregame with Matthew Berry,' both of which can be found on Peacock, NBC’s streaming platform.

Croucher commented: "NBC has been the leader in innovating with betting content integrations on US television, so when the opportunity arose to join the team, it was an easy choice."

SportsDataIO President Dustin Sullivan said: "Being selected as NBC Sports’ exclusive distribution partner for their best-in-class player news gives us the final component to round out our Players’ Feed product, containing lineups, injuries, rosters and depth charts, creating an instant market-leading product bundle."

NBC Sports recently revealed an agreement with BetMGM, allowing the sportsbook to integrate data and statistics on Football Night in America.

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