BetConstruct partners with Iowa Tribe of Oklahoma

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Supplier's US subsidiary will also supply sports wagering to GreySnow Group as part of agreement.

BetConstruct USA has struck a deal to launch its Mobile Social Casino System with the Iowa Tribe of Oklahoma.

The Iowa Tribe of Oklahoma runs two land-based casinos and a travel plaza with slot machines in the Sooner State.

BetConstruct's social platform will be integrated with the land-based loyalty program, with the tribe now able to monetize players with virtual currency, while building a digital CRM program to engage patrons when they are off-property.

The agreement also allows BetConstruct to supply sports wagering to GreySnow Group, an enterprise operated by the tribe, once proposed legislation amendments gain regulatory approval in the state of Oklahoma.

Anna Shahbazyan, regional director of BetConstruct USA, said: "We are pleased to partner with the Iowa Tribe of Oklahoma with our Social Casino solution.

"The GreySnow Group are a long-lasting partner of BetConstruct and we look forward also to deploying our sports betting system once regulation is in place."

Stephan Burris, general manager at Cimarron Casino, said: "We want our patrons to be familiar with what we believe will be a big part of the future of casino entertainment.

"This application offers a small example of what’s to come while further enhancing our relationships with patrons through rewards and direct marketing."

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