The online sports betting and casino brand, MaximBet, has launched in its second US state. The sports betting service offered by MaximBet was developed in partnership with the Kambi Group and White Hat Gaming.
After launching in Indiana, the company now plans to go after additional markets, including Iowa, New Jersey, Pennsylvania and Ohio, with the hope to move into Ontario soon.
MaximBet founder and CEO Daniel Graetzer commented: "We're unwavering in our commitment to bring sports fans the greatest sports betting experience in the world, and that starts with premium content and a world-class betting environment.
"We will move quickly to bring our unique value proposition to players throughout the country. To begin now just as the NFL season is revving up and with NHL, NBA and college basketball action right around the corner, we couldn't be more excited about our future."
MaximBet's sportsbook features offerings such as micro-betting along with Teaser+, Kambi's parlay product, and BetBuilder.
Kambi CEO and co-founder Kristian Nylén added: "We are thrilled to go live with MaximBet as they seek to become a leading sports betting brand and deliver an engaging experience to their players. Their customer-first mentality makes their debut launch in Indiana an exciting opportunity for both parties as well as bettors in the Midwestern state."
White Hat Gaming provides MaximBet with a full-service online gaming platform and PAM solution which includes technology such as an in-house cashier and first-to-market traveling wallet.
White Hat Gaming CEO Phil Gelvan said: "White Hat Gaming and MaximBet have had a shared vision of delivering a best-in-class gaming experience for its users since the very beginning of our relationship. Our ability to help manage the PAM technology will enable MaximBet to continue focusing on their aggressive growth plans over the next year."
To support the Indiana launch, MaximBet is offering a first-time deposit match of up to $250.
