What products are you showcasing at G2E this year?
We have a number of products we are showcasing. We are presenting Flexia’s Cashless Gaming Solution which maximizes flexibility and efficiency for both the customer and the operator – from player enrollment, compliance and onboarding to funding, loyalty, data and marketing. The Flexia app provides the fastest and most efficient way for a player to load funds to the Flexia account and easily transfer funds to their gaming account. Players can also view transactions, manage their profile and receive in-app promotions and communications. The Flexia Portal is used by operators and casino marketing teams for reporting and analysis of player spend data and to send customized promotions directly to customers through the app. The Portal manages casino cash resources and general account functions. The Flexia Platform is the multi-functional bridge between open-loop financial systems and the casino’s closed-loop gaming systems. Flexia integrates with industry-leading processing and compliance partners to deliver the most robust and secure cashless solution to the gaming industry. Finally, the Flexia Prepaid Mastercard® is co-branded with the casino and issued as a virtual (in-app) and/or physical card, enabling players to use funds in their Flexia account outside of the casino. Operators can implement an 'airline type' loyalty rewards program for spend on the card.
How does a show like G2E expand your operations?
G2E brings together tribal, commercial and online gaming operators, providing the perfect stage for us to showcase the newest features of our cashless solution and demonstrate the flexibility of how we deliver our products to the industry. Our recent integrations and strategic partnerships with leading gaming system providers has also created joint marketing efforts and demonstrations throughout the exhibit hall.
Even before the pandemic, the US was heading toward a cashless economy. While gaming has lagged in this transformation, primarily due to the deployment of cashless implementations that were not consumer-friendly, G2E provides a forum for us to demonstrate how Flexia has solved pain points, and how it can provide a seamless cashless experience for the customer – similar to other industries where electronic transfers have become ubiquitous.
What R&D goes into your products?
Fintech is one of the most rapidly developing technologies in the world. This results in the creation of innovative new products which are consistently brought to market. The core of the Flexia platform was designed and built by professionals skilled in engineering financial transaction platforms that process hundreds of millions of transactions per year. We continually evaluate and leverage new innovations and technologies across our product suite to ensure our customers – operators and players alike – enjoy a secure and seamless cashless experience.
