What are you looking forward to exhibiting at G2E this year?
Acres will be unveiling Cashless Casino, a revolutionary mobile cashless experience that enables points, free play and bonusing – all within the cashless app.
Along with the Cashless Casino App, Acres will showcase Precision Bonusing, an industry-unique solution that takes casino bonusing to the next level by allowing operators to quickly create custom bonuses and deploy them to any specific slot machine. With an incredibly flexible configuration option and tight integration to the Cashless Casino, Precision Bonusing dramatically enhances player engagement and grows gaming revenues by allowing casinos to create unique, targeted player offers at any time, regardless of the player’s physical location.
In addition, we will be demonstrating Optimal Poker Analyzer, a software application developed to allow casinos to maximize profit on any video poker game. The program applies advanced analytics using the Acres Foundation™ casino management system to evaluate every decision made in video poker, enabling casinos to strategically optimize marketing and operations. Assessing the actual card values as they’re dealt, Optimal Poker Analyzer instantly recognizes the optimal play strategy of each hand and grades the player’s actual in-hand decision as a deviation from the expected return of the optimal strategy.
What sort of R&D has gone into the development of your products?
Our R&D focuses primarily on the player experience and what’s working in the mainstream world outside of casinos. Our hardware platform, called Foundation, reads real-time events from any slot machine and shares data with external systems. This creates a snappy user experience that attracts and engages players.
What do you hope to get out of an event such as G2E?
We hope to meet interesting people from around the industry, share our vision and listen to their ideas.
What is Acres looking to achieve in the next year?
We want to continue building on our success. Foundation’s first year of deployment ended with over 30,000 machines installed – probably the most of any first-year systems product ever. And we did more cashless installations than all other systems providers combined. In 2023, we’ll continue building Foundation into an industry standard platform.
