GiG has announced another step into North America with the foundation of the GiG North America hub led by Co-Founder Ben Clemes. Clemes will oversee the creation of the hub in his new role as President of GiG North America.
Operating in the US since 2018, GiG initially powered the Hard Rock brand in New Jersey. The company furthered its investment by expanding all North American operations to accommodate each of its business units.
Recently, the company announced the launch of PlayStar in New Jersey, the issuance of authorization in Pennsylvania and a deal with Crab Sports in Maryland.
GiG Media is now operating in over 19 states and continues to apply for authorization as more US states are regulated.
GiG CEO Richard Brown commented: "We have strong aspirations for North America as part of our global strategy, and with the integration of Sportnco and completion of our next generation of technology within the platform, the timing is perfect to further establish GiG operationally into the continent to capitalize on each and every opportunity.
"With Ben’s long history at GiG, product expertise and local knowledge there is no one better to lead the US team."
Sportnco, a globally regulated sports betting platform, was purchased in April of 2022 and is expected to go live in Maryland with Crab Sports once regulation allows it.
Clemes added: "The first decision that I made with GiG was the move from Malta to Marbella to set up a hub to support our growing B2B businesses, and I am very inspired to make this next move to the US to establish GiG further into the North American office.
"The timing is perfect, with the full integration of Sportnco into our next generation of platform technology developed specifically for the North American market.
"In addition to supporting GiG Media growth with their strategy across the Atlantic. It has been 15 years since I set foot in Europe and I am excited to be moving back to where my gaming career started."
GiG expects to open the North American hub by the second quarter of 2023.
